How Purchasing Works

    Each day, SimpliCD searches its nationwide network of issuers for the best rates on federally insured jumbo CDs. You'll be shown rates for CDs in terms ranging from six months to five years, and in amounts ranging from $99,000 to $10 million. Placements are made by purchasing multiple CDs in $99,000 or $100,000 increments at separately insured issuers. A detailed tracking system assures that we place no more than $248,000 of your principal in any single financial institution within the SimpliCD program. SimpliCD purchases the CDs in a custodial capacity on your behalf, passing all federal insurance benefits through to you. You remain the legal owner of the CDs. SimpliCD tracks, monitors and collects all of your earnings. You'll receive a single consolidated monthly interest payment for all of your SimpliCD investments. Finally, in addition to your daily transaction statements, SimpliCD provides you with one monthly statement that details your entire SimpliCD portfolio.

    How Issuing Works

    Credit Unions can also use SimpliCD as a liquidity option by issuing certificates of deposit to other credit unions through the corporate credit union network. Through SimpliCD, Primary Financial maintains unique relationships with credit unions and institutional investors who are looking to place substantial funds in federally insured CDs. These relationships allow financial institutions, who participate in the SimpliCD program as issuers, to generate liquidity in a relatively short period of time. It's simple. Your credit union issued federally insured CDs through SimpliCD, making your deposit offerings available to a nationwide market of potential investors. You're able to raise substantial funds quickly, all in one simple step.


    SimpliCD is a convenient way to maximize your return with minimum effort. You'll achieve higher yields than alternative investments without the hassle, time and expense of investigating potential issuers and purchasing the CDs yourself. When you start investing through SimpliCD, your life gets a little less complicated.

    • No more phone calls to multiple issuers to find competitive rates.
    • No more multiple wire transfers to invest in multiple CDs.
    • Flexible terms and amounts that fit into your investment strategy.
    • Free third-party performance reviews on SimpliCD issuers that help you make more informed investment decisions.
    • Single transaction settlement with no transaction fees.
    • Consolidated monthly reports for easier accounting and auditing.
    • The security of investing with federally insured institutions.

To Get Started

Getting started is easy. Just contact our Member Investments Group at (205) 313-4300 or (800) 292-6242 ext.185 or Start investing in a simpler way.