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How Purchasing Works

Each day, SimpliCD searches its nationwide network of issuers for the best rates on federally insured jumbo CDs. You'll be shown rates for CDs in terms ranging from six months to five years, and in amounts ranging from less than $100,000 up to $10 million. Placements are made by purchasing multiple CDs in $99,000 or $100,000 increments at separately insured issuers. A detailed tracking system assures that we place no more than $248,000 of your principal in any single financial institution within the SimpliCD program. SimpliCD purchases the CDs in a custodial capacity on your behalf, passing all federal insurance benefits through to you. You remain the legal owner of the CDs. SimpliCD tracks, monitors and collects all of your earnings. You'll receive a single consolidated monthly interest payment for all of your SimpliCD investments. Finally, in addition to your daily transaction statements, SimpliCD provides you with one monthly statement that details your entire SimpliCD portfolio.

How Issuing Works

Credit Unions can also use SimpliCD as a liquidity option by issuing certificates of deposit to other credit unions through the corporate credit union network. Through SimpliCD, Primary Financial maintains unique relationships with credit unions and institutional investors who are looking to place substantial funds in federally insured CDs.

In-Network Custodial Certificate Program

Primary Financial will show your rate to its network of more than 3,500 credit union investors and gather funds for your deposit.  You may issue anywhere from $100,000 to $50-milllion or more in a single transaction. You will receive one wire, set up one certificate, and send one interest payment, or have Primary Financial automatically deduct the monthly interest payment from your settlement account at your corporate. Primary Financial will act as custodian on the account and will take care of interest distribution to the investors, reporting, audit requests, and more.  This is a great way to raise your first $200 million.

SimpliCD DTC Option

Do your credit union’s needs exceed $200 million? The DTC market may be right for you.  Issue DTC certificates with SimpliCD to reach more public funds investors and potentially all U.S. credit unions.

Low Income Designation

Per the NCUA, federally chartered, and many state-chartered credit unions with the low income designation are not limited to only nonmember deposits from credit unions and public funds, greatly increasing your investor audience with SimpliCD.


SimpliCD is a convenient way to maximize your return with minimum effort. You'll achieve higher yields than alternative investments without the hassle, time and expense of investigating potential issuers and purchasing the CDs yourself. When you start investing through SimpliCD, your life gets a little less complicated.

  • No more phone calls to multiple issuers to find competitive rates.
  • No more multiple wire transfers to invest in multiple CDs.
  • Flexible terms and amounts that fit into your investment strategy.
  • Free third-party performance reviews on SimpliCD issuers that help you make more informed investment decisions.
  • Single transaction settlement with no transaction fees.
  • Consolidated monthly reports for easier accounting and auditing.
  • The security of investing with federally insured institutions.

To Get Started

Getting started is easy. Just contact our Member Investments Group at (205) 313-4300 or (800) 292-6242 ext. 8160 or 8163, or Start investing in a simpler way.

Different Starts Here